The Come and See Invitation
When things seem too good to be true, skepticism runs high. Think about the new facility that opened. Your friends rave about it, to the point they become voluntary evangelists. But can you be sure? Should you scope the place out before agreeing with your friends? Can...
The Personal Experience Invitation
We like to think of ourselves as thorough beings. Faced with the decision to purchase something new, or advance in an unknown direction, we like to think that we will thoroughly research our options to determine the best choice. With the internet at our fingertips, a...